Drop Release System Sold 500 Units in 36 Hours vs 3-Month Sellthrough

A streetwear brand was holding inventory for months. We created a limited-drop system with countdown timers, social media hype campaigns, and waitlists. Their latest drop of 500 hoodies sold out in 36 hours compared to previous releases taking 3+ months to clear.

The Solution

DAMIEUS created a limited drop release system for the brand. It combines countdown timers, social media hype campaigns and waitlists. Interest builds before each release and converts when the drop goes live. The latest drop of 500 hoodies sold out in 36 hours.